Here are some of the most influential Puerto Rican content creators across TikTok and Instagram in 2025, spanning music, comedy, fashion, and social commentary:
Top Puerto Rican Influencers on Instagram
- Bad Bunny (@badbunnypr) – With over 48 million followers, Bad Bunny (Benito Antonio Martínez Ocasio) is not only a global music icon but also a major influencer in fashion and culture.
- Daddy Yankee (@daddyyankee) – The reggaeton legend boasts 48.6 million followers, maintaining a strong presence in music and lifestyle content.
- Nicky Jam (@nickyjam) – With 43.9 million followers, Nicky Jam is a prominent figure in the Latin music scene and social media.
- Rauw Alejandro (@rauwalejandro) – A rising star in Latin music, Rauw Alejandro has 17.3 million followers, sharing his music and personal style.
- Sofía Jirau (@sofiajirau) – As a model and advocate for inclusivity, Sofía has 617.5K followers, inspiring many with her work and presence.
Top Puerto Rican Influencers on TikTok
- Bad Bunny (@badbunny) – Leading with 30.8 million followers, Bad Bunny extends his influence to TikTok, sharing music and engaging content.
- Andrea & Lewis (@andreaandlewis) – This couple shares travel and lifestyle content, amassing 7 million followers with their engaging videos.
- Nicky Jam (@nickyjam) – Also prominent on TikTok, Nicky Jam has 4.9 million followers, sharing music and behind-the-scenes glimpses.
- Candylover89 (@candylover89official) – Known for beauty and lifestyle content, Candylover89 has 4 million followers.
- Keishla He (@keishlahe) – A social media personality who discusses her identity as a person of Asian descent in Puerto Rico, Keishla has gained significant attention for her content.
Emerging Puerto Rican Influencers
- Yizette Cifredo (@yizettecifredo) – A TV host and motivational speaker with over 329.4K Instagram followers, Yizette shares her experiences and positive energy.
- Paola Penton (@paolapenton) – A designer and fashionista, Paola is the founder of Dérive Swimwear and shares her stylish outfits with over 25.5K TikTok followers.
- Taleyshka González Fantauzzi (@taleyshka) – A travel influencer with nearly 85K Instagram followers, Taleyshka showcases her adventures and trendy outfits.
- Bryan Reyes (@chukybrown) – An Afro-Latino influencer, actor, and model, Bryan shares his experiences and style with over 11.8K followers.
- Jennifer Marxuach (@jenmarxuach) – A beauty and lifestyle influencer, Jennifer has gained almost 12.4K followers by sharing her favorite makeup and trending products.
