At just 12 years old, Zoe Oli has made history as the youngest CEO to launch a toy brand at Target. Her company, Beautiful Curly Me, introduces a new line of plush dolls called “The Curly and Confident Crew,” featuring dolls with natural curly hair that can be styled.
Zoe’s entrepreneurial journey began at the age of six when she noticed a lack of dolls that reflected her own curly hair. With the support of her mother, Evana, she founded Beautiful Curly Me to fill this gap and help young girls feel represented and confident.
The brand’s impact has been significant, with Zoe featured on platforms such as Good Morning America, Forbes, and Black Enterprise.
Zoe’s story underscores the importance of representation in toys and serves as an inspiration for young entrepreneurs everywhere.
