Here’s a look at Kiss Café, the premium coffee brand launched by Jadakiss, his father Bob Phillips, and his son Jaewon. Let’s break down what makes it unique:
Kiss Café: A Legacy Blend
The Family Behind the Brand
- Bob Phillips, Jadakiss’s father, has been immersed in the coffee industry since 1977, serving as President and CEO of Caturra Corp., a boutique importer and trader of high-quality green coffee
- Jaewon Phillips, Jadakiss’s son, started working in the family coffee business in 2018 and brings branding savvy and social media expertise to the venture
- Jadakiss (Jason Phillips) notes that coffee has always been part of their life routine—from his personal habits to family traditions—and sees Kiss Café as a way to build generational wealth rooted in heritage
Coffee for Everyone
- The featured product, “Beijo” (Portuguese for “kiss”), is a medium-dark roast Arabica blend sourced from Central and South America, available as whole bean or ground
- Priced at $14.99 (12 oz), the brand intentionally positions it as accessible and relatable, not for “coffee snobs” but for everyday people
Values at the Core
- The branding symbol—a trio of intertwined coffee beans—represents the three generations working together, symbolizing legacy, love, and unity
- Jadakiss emphasizes authenticity: “I’m just the face… the coffee itself is going to get you to love it.”
Summary Table
| Aspect | Details |
|---|---|
| Founders | Jadakiss, Bob Phillips (father), Jaewon Phillips (son) |
| Family Legacy | Over 40 years of experience in coffee, via Caturra Corp. |
| First Product | “Beijo” blend – medium-dark roast Arabica from Central/South America |
| Availability | Whole bean and ground; sold via Kiss Café’s website |
| Price | $14.99 for 12 oz |
| Mission | Accessible, quality coffee rooted in family tradition |
| Branding | Logo reflects generational unity; name subtly connects to Jadakiss |
