Morocco has been ranked 13th globally in the UN Tourism list after welcoming 16.6 million visitors in 2025, a 14% increase year-on-year.The North African nation’s $137 million investment in luxury resorts reflects its ambition to double tourism revenue by 2030.Minister Fatim-Zahra Ammor says Morocco is positioning itself as a “sustainable and competitive” global destination.The rise solidifies Morocco’s position as Africa’s leading tourism destination ahead of the 2030 FIFA World Cup.
This marks a major milestone for North Africa and reflects the continent’s growing influence in the global travel economy.Between January and October 2025, the Kingdom welcomed 16.6 million visitors, representing a robust 14% increase from the same period in 2024.The achievement underscores Morocco’s post-pandemic resurgence and its success in positioning itself as a diverse, sustainable, and high-value destination.
Tourism Minister Fatim-Zahra Ammor, unveiling the report in Casablanca, said the country is “establishing itself as a comprehensive, competitive, and sustainable destination,” driven by the ongoing rollout of its 2023–2026 national tourism roadmap.
In a bid to capture the premium travel market, Morocco has signed a strategic partnership between Alliances Group and Rixos Hotels, introducing the “Luxury All-Inclusive” concept to the region
The venture, valued at 1.5 billion dirhams (approximately $137 million), will develop three new luxury resorts in Marrakech and Larache, collectively generating thousands of jobs.These developments align with Morocco’s long-term strategy to enhance its appeal in family and luxury tourism, particularly ahead of the 2030 FIFA World Cup, which the nation will co-host with Spain and Portugal.With its rapid rise in global rankings, Morocco is not only reshaping its national tourism identity but also signalling a broader African renaissance in the international travel industry.
