As Afrobeats gains momentum outside of West Africa, Nigeria it originated, Latin artists are fully embracing the rhythm and fusing it with their own signature sounds. Such is the case for Goyo, Humby, Kapo, Ozuna and Venesti, who were part of the Afrobeats panel at Billboard Latin Music Week 2025
Both Colombian artists Kapo and Venesti also dabbled in Afrobeats early on in their careers. After recording in other styles, it was Afrobeats that gave both these rising artists their biggest hits, including Kapo’s “Ohnana” and Venesti’s “Umaye.”“This song marked a turning point,” Venesti explained. “I was going through a moment in the creative process where others would tell me, ‘This is what you have to do.’ But when I signed with AP Global, my label, they told me, ‘Be yourself.’ I recorded ‘Umaye’ with a $50 microphone. It was my first number one hit on Billboard. ‘Umaye’ is a poem turned into a song.”“We are born with that feeling; it’s something I can’t explain,” Kapo added. “We created ‘Ohnana,’ and it connected with many people. It wasn’t my beginning, but it has contributed a lot. We have role models in the world who do it so well.”Spanning more than 30 years, Latin Music Week is the largest gathering of Latin artists and industry executives in the world. This year’s event once again hosts panels, marquee conversations, roundtables, networking and activations, in addition to its celebrated Billboard En Vivo showcases. Latin Music Week also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will rbe honored as Top Latin Artist of the 21st Century.
